RCL FOODS, a leading South African food manufacturer of beloved brands like Yum Yum, Nola, Ouma, and Selati, is seeking a dynamic Sales Representative to join its Baking Division. Based in Stilfontein, this permanent role is central to growing market share and delivering on our purpose: WE GROW WHAT MATTERS.
Job Details
Position Title: Sales Representative
Location: Stilfontein, North West Province (covering all towns in the area)
Employer: RCL Foods
Division: Baking Division
Job Type: Permanent, Full-Time
Industry: FMCG / Food Manufacturing
Job Function: Sales, Customer Service
Reference Number: RCL251217-2
Closing Date: 18 January 2026
About RCL Foods
RCL FOODS is a proudly South African company with deep roots in the country’s food landscape. We produce some of South Africa’s most iconic and trusted food brands. Our culture is driven by a collective belief in doing that little more to create a positive impact that matters—for our people, our communities, and our consumers. Visit us at www.rclfoods.com.
Job Purpose
The primary purpose of this role is to ensure efficient customer service is maintained to increase sales volumes and improve market share for the Baking Division within the Stilfontein region. The Sales Representative will act as the key link between RCL Foods, its agents, and retail customers, driving execution and building strong trade relationships.
Key Responsibilities
Sales Planning & Execution
- Achieve or exceed set monthly sales budget volumes.
- Develop and implement monthly action plans by customer to meet targets.
- Follow a structured weekly route list to ensure comprehensive market coverage.
- Continuously canvass for new business and identify sales opportunities.
Trade & Merchandising Management
- Negotiate for optimal shelf space and implement a minimum of 4 displays per month.
- Ensure correct merchandising and promotion of all company products in all outlets.
- Implement promotional plans effectively to drive volumes, including Friday and Saturday promotions.
- Demonstrate and promote the sales of bread and other baking products.
Agent Management & Development
- Conduct weekly review meetings and co-travel with agent sales staff for hands-on management.
- Identify agent weak points and develop plans to rectify performance gaps.
- Ensure agents are fully aware of and effectively execute all marketing activities.
- Distribute sales information, statistics, and targets weekly.
Customer Relationship & Reporting
- Establish and maintain excellent relationships with all store and regional managers.
- Provide exceptional customer service and assistance to both agents and direct customers.
- Compile and submit detailed weekly reports covering sales activity, competitor actions, achievements, and agent performance versus budget.
Minimum Requirements
To qualify, candidates must have:
- Matric (Grade 12).
- A Degree in Sales, Management, or an equivalent qualification.
- A minimum of 2 years’ experience in an FMCG (Fast-Moving Consumer Goods) environment.
- A valid EB (Code 8) driver’s licence.
Skills and Attributes
The successful candidate will demonstrate:
- Strong commercial acumen and a proven track record in achieving sales targets.
- Excellent negotiation, communication, and interpersonal skills.
- Leadership ability to manage and motivate agents effectively.
- Strategic planning skills with high attention to detail in execution.
- Self-motivation, discipline, and the ability to work independently.
- Proficiency in reporting and data analysis.
- A deep understanding of the FMCG trade landscape.
What We Offer
- Permanent employment with a stable and respected South African market leader.
- A competitive salary and benefits package commensurate with experience.
- The opportunity to work with iconic, home-grown brands.
- A purpose-driven culture that values growth and positive impact.
- Career development opportunities within the extensive RCL FOODS group.
How to Apply
Interested candidates who meet all the minimum requirements should apply through the official RCL FOODS career portal, quoting the reference number RCL251217-2.
Prepare to submit:
- A comprehensive Curriculum Vitae (CV).
- Certified copies of your Matric certificate, Degree, and driver’s licence.
- Any other relevant supporting documents.
Closing Date: 18 January 2026
Please Note:
- Only shortlisted candidates will be contacted.
- Correspondence will be limited to shortlisted candidates only.
- Preference will be given to candidates who meet the requirements and advance the company’s employment equity goals.
Why This Opportunity Matters
This is more than a sales job; it’s a role at the heart of a beloved South African company. You will directly contribute to putting essential food products on tables across the North West. The experience gained in agent management, trade strategy, and FMCG sales execution with a company like RCL FOODS is invaluable for a long-term career in the industry.
Final Thoughts
If you are a degree-qualified sales professional with FMCG experience, a valid driver’s licence, and a passion for driving growth in the food sector, this Sales Representative role in Stilfontein is your chance to build a meaningful career with a purpose-led organisation.
Apply now to grow what matters with RCL FOODS. Applications close 18 January 2026.
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