South African Breweries (SAB) is offering a dynamic Sales and Marketing Learnership designed to develop talent within the competitive Tavern Class of Trade. This opportunity is aimed at individuals eager to build a career in FMCG (Fast-Moving Consumer Goods) by implementing market-driven strategies that drive brand growth, sales volume, and competitive advantage.
Job Details
Position Title: Sales and Marketing Learner
Employer: South African Breweries (SAB)
Location: Nationwide, South Africa (Specific regions to be confirmed)
Job Type: Learnership / Scholarship Contract
Industry: FMCG / Manufacturing / Beverage
Employment Type: Fixed-Term Contract (Learnership)
Remuneration: Market Related
Closing Date: 15 January 2026
About South African Breweries (SAB)
SAB is a leading brewer and subsidiary of AB InBev, the world’s largest brewer. With a rich heritage and portfolio of iconic brands, SAB is committed to brewing the joy of true togetherness to inspire a better world. We invest heavily in developing talent and fostering a culture of excellence, innovation, and high performance across our commercial operations.
Learnership Purpose
The primary purpose of this learnership is to equip learners with the practical skills and theoretical knowledge to execute a market-driven, differentiated service in the Tavern trade. The learner will contribute directly to building sustainable competitiveness, growing brand equity, increasing sales volume and market share, and enhancing SAB’s corporate reputation through effective outlet management.
Key Responsibilities
As a Sales and Marketing Learner, you will be responsible for:
Asset & Merchandising Management
- Manage all SAB refrigeration assets, ensuring full compliance and governance for SAB audit requirements.
- Oversee all SAB assets within assigned outlets, including permanent merchandising and signage.
- Conduct regular asset verification surveys (e.g., fridges) to ensure accountability and condition.
Stock & Sales Execution
- Ensure SAB products are stocked in fridges as per the Integrated Trade Execution Guidelines (ITEG).
- Assist customers with the Model Stock System to optimize stock replenishment and minimize stock-outs.
- Manage stock rotation to guarantee product quality and freshness.
- Drive sales fundamentals at the point of purchase to maximize visibility and availability.
Trade & Relationship Management
- Build and maintain strong relationships with tavern owners and staff.
- Implement local area sales and marketing plans effectively.
- Work within a flexible schedule, which includes working on weekends as required by the trade.
Minimum Requirements
To qualify for this learnership, candidates must have:
- A Diploma or Degree in Sales, Marketing, Business, or a related field.
- A valid, unendorsed Code 8 driver’s license.
- Basic computer literacy and experience working with Microsoft Office (Word, Excel, Outlook).
- Local area knowledge of the applied-for region is a critical requirement.
- The ability and willingness to work in a flexible environment, including weekends.
- Must successfully complete a driver’s assessment test to demonstrate competency prior to appointment.
Skills and Attributes
The successful candidate will demonstrate:
- Strong interpersonal and communication skills for effective customer engagement.
- Commercial acumen and a results-driven mindset.
- Excellent planning, organization, and execution abilities.
- Discipline and integrity in managing company assets.
- Resilience and adaptability to work in a fast-paced, trade-focused environment.
- A passion for sales, marketing, and the beverage industry.
What the Learnership Offers
- A market-related stipend/allowance.
- A structured learning programme with both theoretical and extensive practical, on-the-job training.
- Invaluable experience in sales execution, trade marketing, and asset management within a world-class FMCG company.
- Exposure to SAB’s leading commercial practices and systems.
- A potential pathway to future career opportunities within the extensive AB InBev group.
How to Apply
Application instructions:
- Applications must be submitted via the official SAB careers portal.
- SAB is an equal opportunity employer. All appointments will be made in line with SAB’s Employment Equity plan and talent requirements.
Prepare the following documents:
- A comprehensive Curriculum Vitae (CV).
- Certified copies of your ID document, Diploma/Degree certificate, and academic transcripts.
- A copy of your valid, unendorsed Code 8 driver’s license.
- Any other relevant supporting documents.
Closing Date: 15 January 2026
Please Note:
- Only shortlisted candidates will be contacted.
- The ability to drive and pass the driver’s assessment is a mandatory condition for appointment.
- Flexibility for weekend work is a non-negotiable requirement of the role.
Why This Opportunity Matters
This SAB learnership is a premier launchpad for a career in FMCG sales and marketing. You will gain hands-on experience at the critical “last mile” of the supply chain—the tavern trade—while being trained in the systems and standards of a global industry leader. The skills and network you build are highly transferable and valued across the commercial sector.
Final Thoughts
If you are a graduate with a driver’s license, local market knowledge, and a drive to excel in a fast-paced sales environment, this SAB Sales and Marketing Learnership offers an unmatched platform to start your professional journey. You will play a direct role in growing some of South Africa’s most beloved brands.
Apply now to pour your potential into a rewarding career with SAB. Applications close 15 January 2026.
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