AVBOB, South Africa’s trusted mutual assurance society, is seeking a skilled and experienced Copywriter to join its Brand and Advertising team in Centurion. This is a permanent, mid-level EE (Employment Equity) position, offering a competitive package to a creative thinker who can help shape the voice of this century-old brand.
Job Details
Position Title: Copywriter
Reference Number: 136CW01.
Location: AVBOB Head Office, Centurion, Gauteng
Employer: AVBOB Group
Department: Brand and Advertising
Job Type: Permanent
Work Level: Mid-Level
Industry: Financial Services / Insurance / Marketing
Salary: Market Related
EE Position: Yes
Posted Date: 14 January 2026
Closing Date: [To be confirmed – Check original advert]
About AVBOB
AVBOB is South Africa’s largest mutual assurance society, with a history spanning over 100 years. Built on a foundation of strong values, AVBOB provides a wide range of financial and insurance services. This role is pivotal in maintaining and evolving the trusted voice of the brand across all consumer and internal touchpoints.
Job Purpose
To create, refine, and oversee high-quality, persuasive copy across AVBOB’s entire marketing spectrum—from traditional print to digital and social media. The Copywriter will ensure all content is on-brand, compliant, and effectively communicates the company’s values and offerings to diverse audiences.
Key Responsibilities
Core Copywriting & Content Creation
- Conceptualise and write persuasive copy for brochures, websites, social media, catalogues, posters, press ads, and internal communications.
- Write, edit, proofread, and refine content for promotional materials, internal publications, advertorials, and digital marketing.
- Source and create localised social media content that highlights community impact at branch level.
- Regularly update website content to reflect current campaigns and initiatives.
Creative Collaboration & Strategy
- Collaborate with the creative team to brainstorm and develop innovative campaign concepts.
- Conduct in-depth research to support and strengthen all copywriting content.
- Support the development of content strategies for emerging digital platforms and direct marketing.
- Monitor and manage social media platforms to enhance brand positioning.
Quality Control, Compliance & Support
- Ensure brand consistency and quality control across all advertising materials.
- Review and proof content from external contributors, ensuring alignment with brand and regulatory standards.
- Enforce compliance with FSCA guidelines and internal advertising standards.
- Assist with proof-reading the internal magazine, “The Society”, on a quarterly basis.
Minimum Requirements
Essential Qualifications & Experience:
- A Tertiary qualification in Marketing, Communications, Journalism, Business, Art, or a related field.
- A minimum of 5 years’ professional copywriting experience.
- Preference for experience within the insurance or financial services sector.
Essential Skills & Competencies:
- Proven conceptualisation and exceptional proof-reading skills.
- Strong command of grammar, tone, and brand voice.
- Ability to work under pressure and manage multiple projects simultaneously.
- Excellent attention to detail and commitment to high-quality, on-brand content.
- Strong interpersonal and teamwork skills.
- Exceptional time management and verbal/written communication abilities.
Employment Equity Statement
Important: AVBOB is committed to Employment Equity. “Preference will be given to suitably qualified individuals from previously disadvantaged groups in South Africa.”
What We Offer
- A competitive market-related remuneration package.
- Permanent employment with a stable, century-old, values-driven market leader.
- The opportunity to shape the voice of one of South Africa’s most trusted brands.
- An organisation that values employee development and rewards excellent performance.
- A role at the heart of the company’s marketing and communication efforts.
How to Apply
Interested and qualified candidates, particularly those who support the company’s Employment Equity goals, should apply by following the instructions in the original AVBOB advertisement, quoting the reference number.
Prepare to submit:
- A comprehensive CV and a portfolio showcasing a wide range of copywriting samples (especially any financial/insurance work).
- Certified copies of your tertiary qualification and ID document.
Closing Date: [Please check the original advertisement for the confirmed closing date]
Please Note:
- This is an EE position with a stated preference.
- Experience in the insurance/financial sector is a significant advantage.
- Only shortlisted candidates will be contacted.
Why This Opportunity Matters
This is a central role for a master communicator within a major financial institution. You will have the unique challenge of making complex insurance products accessible and compelling, while upholding the trusted, compassionate tone of a 100-year-old brand. It offers creative work with real impact, combined with the stability and clear career progression of a large corporate.
Final Thoughts
If you are an experienced Copywriter with a minimum of 5 years under your belt, a sharp eye for detail, and a passion for crafting words that connect and persuade, this role at AVBOB is a premier opportunity. Your skills will directly influence how South Africa perceives a cornerstone brand.
Apply now to become the voice of AVBOB. Please remember to include your portfolio.
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